Is Google PageRank dead?

PageRank is dead, long live PageRank.

As we said recently, there’s been lots of speculation as to whether PageRank is dead or not. It isn’t, just Google are moving the goals a bit. Basically, they don’t want you to focus on PageRank but it’s still massively important to them.

All this talk of dead, reminds me of the Monty Python dead parrot sketch, only in this case, it isn’t dead. An anti-dead-parrot if you will.

So what’s with all the news about PageRank being dead? Google just changed their code, that’s all…

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PageRank Viewer Launch

Back in 2007, we were developing code for our domain lookup service.

One of the features we wanted was to display the Google PageRank of a domain right there in the lookup along side the whois details.

At the time we didn’t know how to pull this information and there was very limited details on it, so some research was required which resulted in a PageRank PHP script.

Over time, the resulting “pagerank.php” script became very popular and was developed further by fixing bugs and making it easier to use.

Now we wanted to show off our work in the form of a demo, so we launched a website…

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